The First 20 Seconds of Your Presentation
What is the need for this course?
For many years companies have concentrated their outbound calling efforts by conducting a one-call close. Today, due to the inundation of calls by telemarketing, not only is it necessary to approach prospects differently, it is equally important to slow the selling process down and in some cases you may need to so by conducting a two-call close. You don’t always have to close your prospect
on the first contact. This course will give you a better understanding of what happens in the first 20 seconds of an outbound call and steps are taught that give you greater control to get you to the heart of your presentation.
Who should take this course?
Anyone that uses the telephone as a marketing tool. If you are selling, generating leads or appointment setting this course is for you.
What makes your course unique?
Its 40 years of hands on experience of the do's and don'ts of cold calling. Learner is given steps to get through the toughest part of their presentation which is overcoming the first fear prospects having when being cold called, “What are your selling?” This course will guide you through the process of getting through that fear and helping you to get into to the heart of your presentation…The Offer.
- 1 Pwerpoint presentation
- 1 Online test
Who would be target audience for the course?
Call Center Agents, Inside Sales Agents, Sales People
Does this course prepare learners for some examinations / certifications?
At the end of the 17 modules the learner will receive a certification of completion from Kathy Sisk Enterprises, Inc.
What topics would you cover in this course?
The prospect wants to know who you are, what company you represent, how you got their name, you need to respect their time and give them the purpose of your call. Understanding this, in this training you will learn the first four steps of the 12 Steps so that you can move into the heart of your presentation which is to qualify your prospect, establish their wants and create the need for you offering. Once you have accomplished this you will get into your offer. However, you will never get there unless you overcome the first fear of your prospect, “What are you selling?” “Get to the point!”. The first 4 Steps will help you to accomplish this.
What would be the outcomes of the course, once a learner completes it?
To have grater control of their presentation, overcome resistance before they occur, and steps that will help you to get to your offer with ease and less resistance. You are given proven techniques to improve your calling experience.
Language of instruction: English