Kathy Sisk
TeleMarketing : The Secretarial Screen
Getting Through The Gatekeeper
Self paced
tutorials
The Secretarial Screen, Module 14
What is the need for this course?
Depending on the kind of telemarketing you are doing, you may find yourself in the position of having to get past a “gatekeeper,” a guardian secretary, to reach your decision maker. For years salespeople have tried tricky maneuvers to get through the “gate keeper” when cold calling businesses. These tactics alarm secretaries to screen more thoroughly and the majority of these secretaries know exactly how to screen these callers out and ensure that these type of callers don't get through. You will learn proven techniques that are unique and powerful getting you through gatekeepers giving you more opportunities to present to your decision makers.
Who should take this course?
Anyone that uses the telephone as a marketing tool for business-to-business prospecting. If you are selling, generating leads or appointment setting with businesses this course is for you.
What makes your course unique?
Its 40 years of hands on experience of the do's and don'ts when cold calling businesses.
Course Package:
- 1 PowerPoint Presentation
- 1 Online Test
Who would be target audience for the course?
Call Center Agents, Inside Sales Agents, Sales People
Does this course prepare learners for some examinations / certifications?
Should the leaner go through the entire 17 modules they will receive a certification of completion from Kathy Sisk Enterprises, Inc.
What topics would you cover in this course? (Please provide a detailed breakdown of topics/ chapters)
Never try to sell the gatekeeper, take control by answering a question with a question, don’t leave a message with the gatekeeper instead gain her help, Make a statement and say it with confidence, Sample gatekeeper scripts,
Would there be a book / study material recommended as part of the course?
Everything is on the PowerPoint for the learner that includes audio teaching
What would be the outcomes of the course, once a learner completes it?
How to be in control of your gatekeeper that is non intrusive and honest. Increase your success in speaking with your decision maker. When you fail to get through on the first call, how you end that dialog will help you get through on the second call attempt. This course will improve your overall prospecting experience.
Language of instruction: English
- The Gatekeeper
- Do's and Don'ts
- Points To Remember
Kathy Sisk is the founder and president of Kathy Sisk Enterprises Inc., located in Clovis, California. Kathy is a world-renowned International trainer and consultant, and has contributed nearly 40 years of her expertise to the Call Center and Customer Service Industry. She is a published author of many manuals and books in her industry, and is well known for her 12 Step Platforms for inbound and outbound call handling. She is a frequent speaker at top industry events and also contributes articles for many industry related magazines as well as her own column in Connections Magazines called, “Ask Kathy”. Kathy is considered a “master strategist” in the Call Center industry. She is both motivational and inspirational when she speaks and offers a wide range of information to all who have the pleasure of attending one of her seminars and workshops.
She has opened several other successful businesses, including her latest project, Butler Web and Design, which she and her son started together. Butler, also located in Clovis, has won a number of awards for highest-level integrity, fastest growing medium business and customer appreciation.
Kathy is not only an entrepreneur in the business sense, but is also the founder of an international non-profit organization called Restoration Life Foundation, where her vision helping women and girls who have suffered from sexual abuse by offering counseling, food, clothing, a safe-haven, job placement, and education. All proceeds from her latest book, “I’m Fat and Nobody Cares”, which discusses sexual abuse in women and girls, weight gain, and offers hope and promise, are donated to Restoration Life Foundation.
Kathy is the definition of a true Entrepreneur and self-starter; she is ambitious, driven, a visionary, and fearless.
Schedule & Syllabus
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