The Secretarial Screen, Module 14
What is the need for this course?
Depending on the kind of telemarketing you are doing, you may find yourself in the position of having to get past a “gatekeeper,” a guardian secretary, to reach your decision maker. For years salespeople have tried tricky maneuvers to get through the “gate keeper” when cold calling businesses. These tactics alarm secretaries to screen more thoroughly and the majority of these secretaries know exactly how to screen these callers out and ensure that these type of callers don't get through. You will learn proven techniques that are unique and powerful getting you through gatekeepers giving you more opportunities to present to your decision makers.
Who should take this course?
Anyone that uses the telephone as a marketing tool for business-to-business prospecting. If you are selling, generating leads or appointment setting with businesses this course is for you.
What makes your course unique?
Its 40 years of hands on experience of the do's and don'ts when cold calling businesses.
- 1 PowerPoint Presentation
- 1 Online Test
Who would be target audience for the course?
Call Center Agents, Inside Sales Agents, Sales People
Does this course prepare learners for some examinations / certifications?
Should the leaner go through the entire 17 modules they will receive a certification of completion from Kathy Sisk Enterprises, Inc.
What topics would you cover in this course? (Please provide a detailed breakdown of topics/ chapters)
Never try to sell the gatekeeper, take control by answering a question with a question, don’t leave a message with the gatekeeper instead gain her help, Make a statement and say it with confidence, Sample gatekeeper scripts,
Would there be a book / study material recommended as part of the course?
Everything is on the PowerPoint for the learner that includes audio teaching
What would be the outcomes of the course, once a learner completes it?
How to be in control of your gatekeeper that is non intrusive and honest. Increase your success in speaking with your decision maker. When you fail to get through on the first call, how you end that dialog will help you get through on the second call attempt. This course will improve your overall prospecting experience.
Language of instruction: English